Philosophy

The Bubble

Design does not live in a bubble and work does not live in a vacuum; when we create a logo, or design a layout, or create a website, we're always looking at the bigger picture:

• Are the colours easily legible on screen and print?
• Will this logo work on a business card, website, and printed material? 
• Will this website incorporate multimedia and social networks?
• How will what we create fit into the company's overall brand or image?
• Will this design speak to the target audience?

Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.

— Eliel Saarinen

This is our approach. When we create, we are thinking ahead and about your company's growth.

The Tools

You will find that anyone with a computer and Photoshop calls themselves a "Designer." In most cases, they are misusing definition of a Designer. I own a set of wrenches and am able to change the spark plugs and oil in my car, but do not call myself a Mechanic. A Designer plans and optimizes based on known objectives and contraints. 

Computers are to design as microwaves are to cooking.

— Milton Glaser

Our tools include the ability to use our knowledge, research, and creativity in a predictable and controlled fashion to guarantee an outcome. Our knowledge of design allows us to pick the colours that will elicite the desired emotion, our research of layouts allows us to organize elements on a webpage to guide the viewers eyes where want, and our creativity allows us to stand out.

The Method

Who is your target audience? That's who we design for. We research your audience to identify what they respond to and identify with, how they search for information, and what persuades them. Our relationship is with you, the client, and your users in equal parts.

Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.

— Hans Höger

We research your competion to find out what they're doing right and wrong. We research design trends in your industry and geography. Then, we brainstorm and experiment. We do this with every project, regardless if we've had similar clientelle in the past because design is liquid and constantly changing shape and form.

Design trends online change more often than the wind, and slightly less often than my socks.

— Suleiman Leadbitter

We don't design for our clients' spouse or their office team. We design to highlight your product in the best way and to speak to your target audience most effectively. There is a delicate balance between producing a design our clients like and producing a design that will work.. 

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

— Steve Jobs

There is a relationship based on trust between designer and client. We will leverage your expertise of your industry with our expertise of design and work together to build the best product.

Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.

— Leisa Reichelt