CRM4Advisors

CRM4Advisors

CRM4Advisors was a great site to develop because we built on existing content. It is always easier when the company is developed but needs a refresher. We started, as we always do, with the logo.CRM4Advisors a long name so we decided to separate it into CRM - 4 - Advisors. The colours were easy to decide on because the original logo was blue, so we added a gradient to give it depth. While the client is corporate oriented, we did not want the image to be strictly corporate. We chose a sharp font with rounded edges to convey flexibility.

The rest of the site was dictated by the logo in that we have a lot of white space to fulfill the corporate image and shades of blue to fulfill flexibility. Each page has a two-column layout to separate the various topics and make organization of the content easier for the reader.

Preview