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It took several months of development but the outcome surpassed all of our expectations. We redesigned Angie's site to be both more content friendly and more visually appealing.
We also redesigned the structure of the site to be more easily updatable by Angie's team and to be more search engine optimized (SEO). We were able to implement several tools behind the scenes to make their lives easier and to better track their traffic.
This project was a lot of fun (I know that I say that for every project). We got play with a great colour palette and create something great.
On the technical side, it's a very simple site, what we like to call a Phase I project, that provides the basic information about our client: who they are, what they do, and how to contact them.
This project involves several phases. The first phase, a trailer and full video with a donate link, is complete.
Design wise, the focus is on the video so we centered it on the page. The asthetics is reministent of a movie trailer page, meaning high contrast and dark backgrounds.
Because promotion and marketing are key to the success of this project, we put in large Facebook and Twitter links.
The next phase of the project is to build a blog in the back
Northern Financial Group was a fun challenge for us: we were to design a site around our client's 20 year legacy matching the look and feel of their offices. We started by redrawing their logo to update it for the web. This creates a sense of relatability and newness for their existing clients. From there, we brainstormed several layouts for the web site. The layout we came to agree on is a mix of dark wood and leather, much like an old album.
The main components of this site are:
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This project was as smooth as could be from the first mockup. Julie was an absolute joy to work with and we were on the same page throughout the process. The concept for this project was to provide an image that could break the stereotypes that surround Julie's business: etiquette coaching. I did my research and found that the majority of her competitors presented the classic image of rigid, proper, and generally not enjoyable coaching.
Julie is different in that people enjoy her seminars and don't feel spoken down to. From the start, we wanted to create an image that was inviting and one that people could relate to. This meant that the image had to be contemporary and simple. For her logo, we went with a mix of a cursive font to convey a personal touch and a clean font to convey ease and simplicity. The stars were below her name were added to add a bit of flare. Finally, we chose a colour that both stands out and is relaxing.
The logo dictated the look of the site in that we kept a lot of white space and continued the colour palette of blue and grey. The rest of the site is broken down in to blocks that encourage visitors to explore the site. The key features of this project are:
Overall, we are extremely pleased by how well the project developed and was able to match our initial brainstorming and requirements.
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